Why all designers need to understand color blindness?
Given the question of how to deal with color blindness in graphic design, many people would be tempted to give a brusque answer: “Choose a different profession.”
As any professional designer should understand, it’s not that simple. Even if you (a designer) are not color blind, over 8% of your male clients are likely to be, as are 8% of their male target markets (color blindness is rarer in females — more like 0.5%). If your design work is unsightly or hard to read for this substantial group, you’ve made a pretty huge mistake.
And say you want to design but do happen to be color blind? Not a big deal. Learn a few tricks and you’ll be fine.
In this post, we’ll give pointers for non-color blind designers on how to consider a color blind audience, and tips for color blind designers on how to keep your colors straight.